A one-person local SEO shop, run in the open
Searchlight is me: one person in Dallas, Texas doing local SEO and Google review management for small businesses, start to finish.
Why I started this
This started with my own website. It wasn't getting any traction, and I didn't understand why. When I looked into hiring an SEO company to fix it, the prices were high and it was hard to tell what I was actually paying for, so I decided to learn it myself instead.
I put what I learned to work on my own site, and within a couple of months the numbers moved. Those are the real, verifiable numbers I show on the Results section of the homepage, straight from Google Search Console, not a stock photo of a graph going up.
That experience is also why this business runs the way it does. Prices published on the site, a plain-English report instead of a dashboard full of jargon, and the same person who takes your audit doing your work every month after that. No account managers, no hand-offs to junior staff, no 12-month contracts to escape from. I'm new to running this as a business, but I'm not new to doing the work, because I did it on myself first.
What you can expect from me
Published prices
You shouldn't need a sales call to find out if a service is in your range. Every price is on the pricing section of the homepage.
Plain-English reports
Every month you get a short report: what changed, what it means and what's next. No jargon, no 40-tab spreadsheet.
One person, start to finish
I take your audit, I do the work, I write your report. There's no one else to be passed along to.
No ranking guarantees
Google controls rankings, not me. I commit to doing the work with care and reporting on it honestly, not to a number I can't control.
Honest review practices
Every customer gets asked for a review, not just the happy ones. No paid or incentivized reviews, ever. See the Review Policy.
AI-assisted, human-checked
I use AI tools, including Claude, to move faster on audits and drafts. I review and approve everything myself before it goes live.
Dallas, Texas, serving clients nationwide
Searchlight is based in Dallas, Texas. I work with local businesses across the United States remotely, mainly by email, phone and screen-share.
- Dallas, Texas
- U.S. businesses only
- Remote by default
Want to see if this is a fit?
Start with a free audit. No sales call, no pressure to sign up.
Get free audit