Privacy Policy
1. Who we are
Searchlight ("we", "us") is a small business based in Dallas, Texas, run by its owner, and provides SEO and Google review management services to businesses in the United States. This policy explains what information we collect through this website and our services, and what we do with it. The quickest way to reach us is the audit request form on our homepage; a mailing address is available on request once you're in touch.
2. What we collect
| Type | Examples | Where it comes from |
|---|---|---|
| Form information | Name, email, website or Google listing, service interest, budget range, notes, and your consent to be contacted | The free audit form, which you fill in |
| Messages | Anything you send us by email, phone or text | You |
| Usage data | Pages viewed, approximate location, device and browser type, referring page, IP address | Cookies and analytics tools |
| Client account data | Access to your website, analytics, Google Business Profile, and the business contact details you give us | Clients, after they sign up |
| Your customers' contact details | Names and email or phone numbers supplied by clients so we can send review requests on their behalf | Clients (see section 6) |
We do not ask for payment card numbers on this website. We do not knowingly collect sensitive data such as Social Security numbers or health information. Please do not put it in the form.
3. How we use it
- To prepare and send your audit and reply to your questions.
- To provide, manage and bill for our services.
- To follow up about your audit and, if you agreed, send relevant updates. You can opt out any time.
- To understand how the site is used and improve it.
- To prevent spam and fraud, and to meet legal obligations.
We do not sell your personal information, and we do not share it for cross-context behavioral advertising.
4. Cookies and analytics
Cookies are small files stored in your browser. This site may use:
- Essential cookies to make the site work (for example, remembering form progress).
- Analytics cookies to measure traffic. We do not currently use an analytics tool; if we add one, we'll update this policy to name it.
You can block or delete cookies in your browser settings, or use a browser that sends the Global Privacy Control signal, which we treat as an opt-out of sale/sharing where required. Blocking cookies may affect parts of the site.
5. Email and phone contact
If you submit the audit form and tick the consent box, you agree that we may contact you by email and phone about your audit and our services. Our marketing emails include our postal address and an unsubscribe link, and we honor opt-outs within 10 business days. We will not text you for marketing without your separate written consent. Reply STOP to any text to opt out. Message and data rates may apply. You can also reach us through the form on our site to opt out of everything except service messages about an active engagement.
6. Review-request services
When we run review requests for a client, we act as that client's service provider. The client decides who is contacted and gives us customer names and email addresses or phone numbers. We use that information only to send review requests and manage replies for that client, we do not use it for our own marketing, and we do not sell it. Requests are sent to every customer the client chooses, not just those expected to leave positive feedback, and we do not offer rewards in exchange for reviews. Clients are responsible for having permission to contact their customers. If you received a review request and want to stop receiving them, use the opt-out link or reply STOP, or contact us and we will pass your request to the business and suppress your details.
Reviews themselves are posted on Google and are governed by Google's own privacy policy and terms.
7. Who we share it with
We share information only with service providers who help us run the business, under confidentiality obligations. Examples:
- Form handling: Formspree
- Hosting: Cloudflare Pages
- Email, CRM, analytics and review-request tools: not yet in use as of this policy's last update; this section will be updated when they are added
- Payments: a payment processor, once client billing begins
- AI writing and analysis tools (such as Claude), used to help prepare audits and drafts. We do not put clients' customer contact lists into them.
We may also disclose information if required by law, to protect rights and safety, or as part of a sale or merger of the business.
8. How long we keep it
Audit-form inquiries are kept for up to 24 months unless you become a client. Client records are kept for the length of the engagement plus 7 years for tax and accounting purposes. Customer lists used for review requests are deleted within 90 days after the engagement ends, or sooner on request. You can ask us to delete your information at any time (see below).
9. Your choices and rights
You can ask us to tell you what personal information we hold about you, correct it, delete it, or stop contacting you. Residents of Texas, California and some other states may have additional rights under state privacy laws, including the right to know, delete, correct, and opt out of the sale or sharing of personal information, and to not be treated differently for using those rights. To make a request, use the form on our site. We may need to verify your identity, and we will respond within the time the law requires (generally 45 days).
10. Security
We use reasonable technical and organizational measures such as encrypted connections (HTTPS), access controls and reputable providers. No system is perfectly secure, so we cannot guarantee absolute security. If a breach affects you, we will notify you as the law requires, including under Texas law.
11. Children
Our site and services are for businesses and are not directed to children under 13. We do not knowingly collect their information.
12. Changes
We may update this policy. The "Last updated" date above shows the latest version. For material changes we will post a notice on the site or email people who have given us their email address.
13. Contact us
Searchlight · Dallas, Texas
Reach us through the form on our site. A mailing address is available on request.